Page 9 - Issue 01
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ARTICLES FROM



                                          EXPERTS


















                                                 ONE YEAR OF COVID-19 AND
        ONE YEAR OF

        COVID-19 AND THE                                THE INDIAN ECONOMY
        INDIAN ECONOMY
                                                                  DR. S. MAHENDRA DEV

            - by Dr. S. Mahendra Dev
                                                 The evolution of cooking styles
                                                 One of the topics for this newsletter is the impact and lessons of
                                                 Covid-19. I would like to discuss here Covid-19 and its impact on
                                                 Delivering newsletters through email is one of the best
                                                 the  Indian  economy,  lessons  learnt  and  the  policies  needed  to
         GET BY WITH A                           ways to build a strong relationship with your members and
         LITTLE HELP FROM                        improve  growth,  jobs  and  equity.  The  coronavirus  pandemic
                                                 customers. Give them exclusive access to your latest
         FRIENDS (AND                            which  is  a  once  in  a  century  event  has  affected  both  lives  and
                                                 collections, services, and limited offers while
                                                 livelihoods in the last one year. The economic crisis that we are
         SHOPKEEPERS):                           simultaneously improving  the visibility of your brand. No
                                                 facing today is vastly different from any crisis that we have seen
         HOUSEHOLD                               need to limit yourself to brochures or billboards. With a
                                                 recently. This is the first economic crisis in recent memory that
         BORROWING IN                            simple click, clients can be up-to-date on your newest and
                                                 has been triggered by a non-economic factor- ‘a pandemic'.
         RESPONSE TOCOVID-                       biggest releases at home, work, and even while traveling.
         19                                      What is the impact on Indian Economy?
                                                 Email newsletters can also help you grow your company.
              - by Dr. Ajay Shah &               The  pandemic  has  inflicted  two  shocks:  a  health  shock  and  an
               Dr. Renuka Sane                   After all, it only takes a few seconds for relevant
                                                 economic  shock.  On  health,  India  has  11.8  million  corona  cases
                                                 information to reach your clients. That's why it's important
                                                 with  1.61  lakh  deaths  by  the  end  of  March  2021.  The  overall
                                                 to have engaging content that will keep them subscribed
                                                 fatality rate is 1.36 and it is considered one of the lowest across
                                                 for years to come. Add your logos, photos, and other brand
                                                 the  countries.  Vaccination  drive  started  from  January,  2021.
         COVID-19: THE                           materials to make sure everything is clean and consistent.
         INVISIBLE VICIOUS                       Cumulatively  India  has  administered  around  6.5  crore  vaccine
                                                 doses till the end of March, 2021. From April 1, vaccinations also
         FOE
                                                 started for the age group 45-60. The second wave of Covid-19 is

            - by Dr. Namrata Gulati              expected given the recent spike in corona virus cases. Therefore,
                 &   Chandni Nanda               it is a biggest health shock for India since independence.


                                                 The economic shock has been much more severe for India, for



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